kilka bardzo ciekawych uwag nt. marki, obrazu firmy, akceptacji (bądź nie) blogów wewnątrz firmy – i jako narzędzia promocyjnego… Ever notice that the companies that tolerate, and even encourage, blogging… also suck at branding? I mean, they succeed as companies. Meaning, they market well, in their own special ways. But their advertising has never been award-winning stuff. They don’t hire expensive agencies and employ Professionals who Manage The Brand. Companies that rock at branding (by which I mean, they do really good, award-winning advertising)…Apple… Sony… Coke… Anheuser-Busch… Nike… Gap… aren’t known for their bloggers.
That’s easy enough to explain. Blogging is all about ECO-logy. Branding is all about EGO-logy…
ale kogo to tak naprawdę obchodzi?
branding is dead
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