sony jako marka hipermarketowa? kiedyś było to nie do pomyślenia; a teraz… Sony’s Cheap Trick – ten tytuł z Motley Fool najlepiej oddaje zdziwienie… niewielkie. coraz mniej dziwią podobne ruchy. Wal-Mart is well known for playing hardball with its suppliers on pricing, impacting profit margins, implying that Sony will have to exercise a certain degree of acumen in these talks… ale nie byliby sobą (w swej rywalizacji z Apple): Sony also recently announced plans to open specialized retail stores, much like Apple and Gateway…
ale podchodzimy do tego z pewną taką nieśmiałością: „If Sony can maintain or grow its share of the audiovisual equipment market through selling through discounters, this will lead to a steady earnings recovery,” said Nikko Citigroup analyst Kiyotaka Teranishi in a research note, although he added that there were risks of price erosion and a fall in brand image.