So while Virgin Radio is now nothing to do with the Virgin Group – and Virgin Digital – many consumers may inevitably link the two companies. So Napster becomes connected with the flamboyant Mr Branson in punters’ minds, even though no such connection exists, at least on the basis of this particular deal. The mangled moggie has also „signed a two year deal with 'Coca-Cola’ and will collate data from many of the biggest legal music download sites in the UK including www.mycokemusic.com, Napster and iTunes,” says NME.