i ja tak mówię od dawna.
- Recently, I encountered the mutated offspring of the swoosh, in a form I like to call “swooshman”. These playful figures combine variants on the Millennium swoosh to create humanoid figures. Only problem is, they’re so commonplace anymore that they’re useless for distinguishing an organization (especially if you provide occupational therapy or chiropractic care).
Long story short, this is a trend I’d like to encourage us all to avoid. (And yes, even Coke has fallen into the trap. That bottom left logo is for their “Beverage Institute for Health & Wellness.)
