{"id":8400,"date":"2004-12-14T10:27:27","date_gmt":"2004-12-14T08:27:27","guid":{"rendered":"http:\/\/www.ooops.pl\/blog\/?p=628"},"modified":"2004-12-14T10:27:27","modified_gmt":"2004-12-14T08:27:27","slug":"branding-is-dead-ale-nadal-paci","status":"publish","type":"post","link":"https:\/\/ooops.pl\/?p=8400","title":{"rendered":"branding is dead (ale nadal p\u0142aci)"},"content":{"rendered":"<p>mo\u017cna <a href=\"http:\/\/fakty.interia.pl\/kraj\/news?inf=568949\"target=\"_blank\">co\u015b takiego<\/a> skwitowa\u0107 (zn\u00f3w, jak co dzie\u0144) dowcipem. ale problem jest\u2026 PR, rebranding, marketing \u2013 to <strong>nieustaj\u0105ce<\/strong> \u017ar\u00f3d\u0142o korupcji w firmach. ma\u0142ych i du\u017cych. <br \/>a koszta rosn\u0105 (<a href=\"http:\/\/www.theregister.com\/2004\/12\/07\/massive_game_advertising\/\"target=\"_blank\"><em>Advertisers are desperate, says Katherine Hays<\/em><\/a>\u2026) i rosn\u0105 i rosn\u0105\u2026 kto za to p\u0142aci? pan p\u0142aci, pani p\u0142aci, in\u017c Mamo\u0144 p\u0142aci\u2026 <br \/>rozs\u0105dni ludzie m\u00f3wi\u0105, \u017ce <strong>grubo ponad po\u0142owa<\/strong> wydatk\u00f3w na reklam\u0119 \u2013 to pieni\u0105dze wyrzucone w b\u0142oto. w b\u0142oto? a mo\u017ce im wi\u0119ksza suma \u2013 tym wi\u0119kszy % (= procent)? mo\u017ce od ma\u0142ych sum nie op\u0142aca si\u0119 bra\u0107. mo\u017ce dlatego na reklam\u0119 \u2013 wsz\u0119dzie, nadal, coraz bardziej \u2013 id\u0105 miliardy\u2026 <br \/>a tymczasem amatorzy robi\u0105 reklamy, o kt\u00f3rych zawodowcy m\u00f3w\u0105, \u017ce s\u0105 \u201e<a href=\"http:\/\/www.wired.com\/news\/mac\/0,2125,66001,00.html?tw=wn_tophead_2\"target=\"_blank\">przysz\u0142o\u015bci\u0105 marketingu<\/a>&#8221; \u2013 jak blogi. <br \/>na miejscu tych tzw. specjalist\u00f3w powa\u017cnie bym si\u0119 zastanowi\u0142, co m\u00f3wi\u0105; chyba raczej wla\u015bnie podcinaj\u0105 ga\u0142\u0105\u017a, na kt\u00f3rej\u2026 cho\u0107? czy ona daje si\u0119 podci\u0105\u0107? patrz punkt pierwszy. to nieustaj\u0105ce \u017ar\u00f3d\u0142o\u2026<br \/><a href=\"http:\/\/www.wired.com\/news\/mac\/0,2125,66001,00.html?tw=wn_tophead_2\"target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ooops.pl\/blog\/images\/iPod-amat.jpg\" width=\"360\" height=\"284\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mo\u017cna co\u015b takiego skwitowa\u0107 (zn\u00f3w, jak co dzie\u0144) dowcipem. ale problem jest\u2026 PR, rebranding, marketing \u2013 to nieustaj\u0105ce \u017ar\u00f3d\u0142o korupcji w firmach. ma\u0142ych i du\u017cych. a koszta rosn\u0105 (Advertisers are desperate, says Katherine Hays\u2026) i rosn\u0105 i rosn\u0105\u2026 kto za to p\u0142aci? pan p\u0142aci, pani p\u0142aci, in\u017c Mamo\u0144 p\u0142aci\u2026 rozs\u0105dni ludzie m\u00f3wi\u0105, \u017ce grubo ponad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8400","post","type-post","status-publish","format-standard","hentry","category-mark-e-think"],"_links":{"self":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/8400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8400"}],"version-history":[{"count":0,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/8400\/revisions"}],"wp:attachment":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}