{"id":8196,"date":"2004-10-21T07:57:40","date_gmt":"2004-10-21T05:57:40","guid":{"rendered":"http:\/\/www.ooops.pl\/blog\/?p=423"},"modified":"2004-10-21T07:57:40","modified_gmt":"2004-10-21T05:57:40","slug":"branding-is-dead","status":"publish","type":"post","link":"https:\/\/ooops.pl\/?p=8196","title":{"rendered":"branding is dead"},"content":{"rendered":"<p>kilka bardzo ciekawych uwag nt. marki, obrazu firmy, akceptacji (b\u0105d\u017a nie) blog\u00f3w wewn\u0105trz firmy \u2013 i jako narz\u0119dzia promocyjnego\u2026 <a href=\"http:\/\/www.gapingvoid.com\/Moveable_Type\/archives\/001068.html\"target=\"_blank\">Ever notice that the companies that tolerate, and even encourage, blogging\u2026 also suck at branding? I mean, they succeed as companies. Meaning, they market well, in their own special ways. But their advertising has never been award-winning stuff. They don&#8217;t hire expensive agencies and employ Professionals who Manage The Brand. Companies that rock at branding (by which I mean, they do really good, award-winning advertising)\u2026Apple\u2026 Sony\u2026 Coke\u2026 Anheuser-Busch\u2026 Nike\u2026 Gap\u2026 aren&#8217;t known for their bloggers.<br \/>That&#8217;s easy enough to explain. Blogging is all about ECO-logy. Branding is all about EGO-logy<\/a>\u2026<br \/>ale kogo to tak naprawd\u0119 obchodzi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>kilka bardzo ciekawych uwag nt. marki, obrazu firmy, akceptacji (b\u0105d\u017a nie) blog\u00f3w wewn\u0105trz firmy \u2013 i jako narz\u0119dzia promocyjnego\u2026 Ever notice that the companies that tolerate, and even encourage, blogging\u2026 also suck at branding? I mean, they succeed as companies. Meaning, they market well, in their own special ways. But their advertising has never been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8196","post","type-post","status-publish","format-standard","hentry","category-mark-e-think"],"_links":{"self":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/8196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8196"}],"version-history":[{"count":0,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/8196\/revisions"}],"wp:attachment":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}