{"id":1001,"date":"2006-01-05T19:26:14","date_gmt":"2006-01-05T17:26:14","guid":{"rendered":"http:\/\/www.ooops.pl\/makowskiundpepe\/?p=1001"},"modified":"2012-08-15T18:16:34","modified_gmt":"2012-08-15T17:16:34","slug":"helvetica-gra-w-filmie","status":"publish","type":"post","link":"https:\/\/ooops.pl\/?p=1001","title":{"rendered":"helvetica gra w filmie"},"content":{"rendered":"

\"\"<\/a>
\n
czy film (i to o polityce) mo\u017ce wywo\u0142a\u0107 dyskusj\u0119 o typografii? mo\u017ce.<\/p>\n

It appears that the CBS News sign, prominently displayed in the film’s carefully reconstructed New York newsroom, uses the typeface Helvetica<\/strong>. But Helvetica was not designed until 1957, the year McCarthy died. The movie takes place in the early 1950’s.
\n„I thought it was a bit jarring,” said Michael Bierut, a graphic designer at Pentagram Studio in New York.
\n„After all, even in 1957, Helvetica was an exotica Swiss import<\/a>.”<\/em><\/p><\/blockquote>\n

czy aby?
\nfaktycznie, napisy na zdj\u0119ciach (napisy w studio tv, na ekranach monitor\u00f3w\u2026) z tego filmu wygl\u0105daj\u0105 bardzo niestylowo<\/em>.
\na kr\u00f3j<\/a> \u201ewymy\u015bli\u0142” William Haas<\/strong> (w 1959?) albo raczej Max Miedinger<\/a> dla Haasa (w 1957?)
\n
\n\"\"<\/a>
\n
sprawa jest bardziej z\u0142o\u017cona. czcionki nie by\u0142o; prawda. ale potrzeba<\/b> jej pojawienia si\u0119 \u2013 ju\u017c istnia\u0142a. i podstawy. np. Akzidenz Grotesk<\/a>.<\/p>\n

The foundry’s clients, mainly printers, wanted a font that was clear and completely legible. And Miedinger delivered, designing a face that was so neutral the foundry borrowed the Latin word for Switzerland, Helvetia, bent it a little and created…<\/em>
\nHelvetica. It’s been called ”the faceless typeface”.<\/em><\/p><\/blockquote>\n

i Helvetica<\/strong> taka jest; do dzi\u015b. no, prawie. tak jako\u015b dziwnie<\/em> sta\u0142a si\u0119 \u201ekrojem eleganckim”. w por\u00f3wnaniu. ale kto dzi\u015b to widzi?<\/p>\n

As design went digital in the 1980s, Helvetica became the default typeface for the new Apple Mac computer. In the ’90s it and Times Roman became the staple fonts of the Net.
\nAnd in 1982 Bill Gates cloned Helvetica and produced a bastard child, Arial<\/a>, which has none of Helvetica’s elegance but all of its dominance.<\/em><\/p><\/blockquote>\n

ale czy idea czcionek bez szeryf\u00f3w nie jest starsza? i to nawet starsza ni\u017c wiek 19-ty?<\/a><\/p>\n

The most influential type design of that epoch, the Futura font created in Germany in 1928, displayed the core of the Bauhaus ideology: strictly geometric outline, lacking any embellishments and just barely conforming to the historical shapes of letters.
\nThe resulting blend of geometric consistency and aesthetic awkwardness may be disputable\u2026<\/em><\/p><\/blockquote>\n

i szerzej: czy zdobienie<\/i> czcionek (szeryfy, dwuelementowo\u015b\u0107) \u2013 nie jest sprzeczne z ide\u0105<\/b><\/i> np. telewizji; o kt\u00f3rej jest ten film?
\nczy masowa (a ju\u017c wkr\u00f3tce telewizyjna) demokracja nie jest dobr\u0105 podstaw\u0105<\/b> dla \u201edemokratycznej”, szwajcarskiej czcionki?
\n……………………………
\nja bym nie da\u0142 helvetiki. no, chyba, \u017ce film by\u0142by przeniesiony w lata 60. albo do wsp\u00f3\u0142czesno\u015bci.
\nw ko\u0144cu stalinizm, mccarthyzm<\/a>, populizm\u2026 to rzeczy ponadczasowe.
\nnowotwory demokracji.
\n(tak jak Arial jest nowotworem<\/i> Helvetiki.)
\nzmienia si\u0119 tylko intensywno\u015b\u0107 \u2013 i metody.
\n……………………………
\nps.
\nniemniej ju\u017c nawet wallpapery<\/a> i screen savery do filmu \u201egood night good luck” u\u017cywaj\u0105 stylistycznie bli\u017cszej<\/i> epoce czcionki.
\na film dotyczy historii; senatora Josepha McCarthy’ego, fakt\u00f3w, zdarze\u0144. tak, tak; pami\u0119\u0107\u2026
\nkogo to obchodzi\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-typografia"],"_links":{"self":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1001"}],"version-history":[{"count":3,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/1001\/revisions"}],"predecessor-version":[{"id":18930,"href":"https:\/\/ooops.pl\/index.php?rest_route=\/wp\/v2\/posts\/1001\/revisions\/18930"}],"wp:attachment":[{"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ooops.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}