Meeting Daniel Kahneman in real life is the psych-nerd equivalent of hanging out with Bob Dylan. Both have recently been awarded Nobel Prizes. Both reformed their fields. While Dylan bulldozed folk and reinvented rock with an electric guitar, Kahneman and his longtime collaborator Amos Tversky employed clever study designs to reveal how misled by intuitions and mental shortcuts — which they termed heuristics — and how reliably irrational humans are.
(…)
…people think like they see. By recognizing this, you might be a little less likely to fixate on first impressions or fall victim to confirmation bias.

Drake Baer
„Daniel Kahneman: Your Cognitive Biases Act Like Optical Illusions”