„Simply put, a false memory is an error in one of these steps.”

Once the memory was created, of course, people began filling in details of their own (“Oh yeah, he had boots and a shiny belt buckle!”). When critics suggested that perhaps Loftus had uncovered an actual memory of getting lost in a mall (apparently guys wearing jean jackets have saved hundreds of kids in malls over the years), she took up the challenge. She implanted memories in people that they had gone to Disneyland to meet Bugs Bunny. They posed for photos, shook his hand, some even got a lollipop.

Except that Bugs doesn’t live in Disneyland. He’s the property of Disney’s archrival, Warner Bros.

Remembering Childhood Trauma That Never Happened
Eric Vance

i jeszcze to:

“Memory really is the version we told most recently,” Schacter says. “That function—flexible use of the past to think about the future—is something that may make memory error prone.”

(tamże)